George Hamilton is now Col. Sanders.

How Kentucky Fried Chicken Learned To Embrace The Colonel

Stop us if you've heard this one before: KFC changed its name from Kentucky Fried Chicken because, legally, they can't describe the product they sell—made up of mutant, eight-legged birds without feathers!—as "chicken." The company's chief marketing officer, Kevin Hochman, has heard that one, too. "Over the years, a lot of customers, believe it or not, think that we can't legally say the word 'chicken,'" he laughs. "And the shame of the whole thing is that all of our chickens are from farms right here in Arkansas and Georgia and states that you know. We don't use any steroids or added hormones to our chickens. That's illegal. I would go to jail if that were the case."

These are the things that you have to address if you work in the fast-food business sometimes, but Hochman has been hard at work to change the image of Kentucky Fried Chicken, words that appear in bright red letters on their packaging and website once more, over the past few years. Part of that process has involved hiring a slew of famous faces—Darrell Hammond, Norm Macdonald, Jim Gaffigan, and now George Hamilton—to step into the bright white suit of its founder and mascot, Colonel Harland David Sanders.

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..."the golden bronze of Mr. George Hamilton" was tapped because "the majority of our customers don't know that we have extra crispy, a second recipe for fried chicken, at our restaurant."

(FastCoCreate)

via ehMac.ca http://ift.tt/29h048R