Facebook vs Apple on Privacy

Facebook Takes the Gloves Off in Feud With Apple
The social network said it opposed changes that Apple was making to the tracking of apps and would provide information for an antitrust complaint against the iPhone maker.

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Apple is making changes that threaten Facebook’s business — and the fight has intensified. Early next year, Apple plans to start requiring iPhone owners to explicitly choose whether to allow companies to track them across different apps, a practice that Facebook relies on to target ads and charge advertisers more.

On Wednesday, Facebook went on the offensive to forestall Apple’s changes. The social network created a website that slammed Apple’s moves as potentially hurtful to small businesses. (It did not mention that the changes could hurt itself.) To reinforce its displeasure, the social network also took out full-page ads in The New York Times, The Wall Street Journal and The Financial Times to declare that it was “standing up to Apple.”

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In a blog post, Dan Levy, a vice president of advertising at Facebook, said the company was taking the steps now because “we’ve heard from many of you, small businesses in particular, that you are concerned about how Apple’s changes will impact your ability to effectively reach customers and grow — let alone survive in a pandemic.” He added, “So we’re speaking up for small businesses.”

Apple executives have expected Facebook’s protests and, in recent weeks, have vowed to go forward with the planned changes.

“It’s already clear that some companies are going to do everything they can to stop the App Tracking Transparency feature,” Craig Federighi, Apple’s software chief, said in a speech last week. “We need the world to see those arguments for what they are: a brazen attempt to maintain the privacy-invasive status quo.”

(Read on at NYT)

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