Sony sells its VAIO PC business, is splitting TV arm into a separate company
Sony said it was "addressing various options" as recently as yesterday when it came to its VAIO PC and laptop arm, and while announcing its financial results for Q3 2013, it's apparently come to a decision. Amid reforming its TV arm (and splitting it into a standalone entity by June 2014), it's going to sell its PC business and VAIO brand to Japan Industrial Partners (JIP), with the final deal set to be done by the end of March 2014.
The company has reported a drop in demand for its PCs in prior financial statements, and (barring the VAIO Flip 11A), Sony didn't really have much to show from its VAIO range at this year's CES. During the earnings call today, CEO Kaz Hirai said that it was an "agonizing decision", and that it was "a very Sony brand... It stirred up the PC market."
The company says it's no longer designing and developing PC products, while manufacturing and sales will wrap up after the company's final VAIO range goes on sale globally. It has decided to focus on those post-PC products (yep, smartphones and tablets),
(Engadget)
Sony said it was "addressing various options" as recently as yesterday when it came to its VAIO PC and laptop arm, and while announcing its financial results for Q3 2013, it's apparently come to a decision. Amid reforming its TV arm (and splitting it into a standalone entity by June 2014), it's going to sell its PC business and VAIO brand to Japan Industrial Partners (JIP), with the final deal set to be done by the end of March 2014.
The company has reported a drop in demand for its PCs in prior financial statements, and (barring the VAIO Flip 11A), Sony didn't really have much to show from its VAIO range at this year's CES. During the earnings call today, CEO Kaz Hirai said that it was an "agonizing decision", and that it was "a very Sony brand... It stirred up the PC market."
The company says it's no longer designing and developing PC products, while manufacturing and sales will wrap up after the company's final VAIO range goes on sale globally. It has decided to focus on those post-PC products (yep, smartphones and tablets),
(Engadget)
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