lundi 12 décembre 2016

Brand architecture??!!

Apparently it is a thing now as I read recently on LinkedIn that someone considers themselves a "brand architect".

With this (and in so many other ways) the English language is so mutable as to become utterly meaningless. You can say whatever you want, come up with your own definition and then "boom" a new word.

I think I need to start learning Mandarin or Cree so that things actually have meaning and make sense. The English language is f**ked up and the games being played by even Websters admitting a few words every year into the lexicon willy-nilly is deplorable.

I fully understand that language is ever changing but what the f**k is a brand architect? I guess it is the same thing or along the lines of a garbage engineer... who used to be called a garbageman.


via ehMac.ca http://ift.tt/2hs3edZ

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