install mavericks as a virtual OS?

I want to do some tests with Mavericks without installing it as a primary OS as I had some issues with Mavericks at work. Is it possible with the Mavericks installer to install it in parallels or VMware Fusion as a virtual machine with just the mavericks installer?

via ehMac.ca http://www.ehmac.ca/showthread.php?t=112057&goto=newpost