movie cover not showing on iPad?

Tried this with a few videos I have added to my iPad. I labeled everything in iTunes, set it for sorting and all that and gave it artwork. The artwork never shows up on the iPad, seems only paid content will show artwork. Shows fine in iTunes. This is on the latest iOS update and latest OS X update.

Anyone else have this? Something I am doing wrong here?

via ehMac.ca http://ift.tt/1KsZGEK