Google is now... Alphabet? Huh?

I had to check that we hadn't time warped back to April 1st.... :yikes:

A New Company Called Alphabet Now Owns Google

GOOGLE HAS REORGANIZED itself into multiple companies, separating its core Internet business from several of its most ambitious projects while continuing to run all of these operations under a new umbrella company called Alphabet.

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google,” Google co-founder Larry Page said in a blog post this afternoon. “This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead.”

In other words, Google will continue to run internet-centric services such as Google Maps, YouTube, Chrome, and Android. But “moonshot” projects such as the X Lab and the Calico life extension project will operate as somewhat separate entities.

(Wired)

via ehMac.ca http://ift.tt/1J0qqcm